Consumer Psychology & Career Cpportunities | My Fiy Brain

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 Consumer psychology is a branch of psychology that studies the behaviour of consumers. This includes what they need and what their shopping habits are. 

How the product is packaged and the price of things can affect the behaviour of consumers. 

Every business needs to understand the behaviour of its customers to develop products and marketing campaigns that appeal to the target audience. 


And consumer psychologists spend time conducting research on customers.


Consumer psychologists also conduct research about different types of products and marketing messages that appeal to these types of customers.


Through consumer psychology, these same companies understand that they have to please their initial customers as they will communicate the brand value of new products to future consumers.


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